Daring to be Different

To generate sales for Avery Dennison’s Reflectives Division, Celtic created a campaign that reenergized both internal staff and customers, refreshing the conversation about their expanding product portfolio. The “Be Bold” branding strategy disrupted the industry, garnering deeper connections to change the perception of the product line. This look also complemented the recently launched Avery Dennison global brand refresh.

Coloring-Up a Rebrand for Digital Ink Solutions

Avery Dennison’s newly acquired, custom formulated ink division offered enhanced color technology and a perfect opportunity to carry the brand look and feel to the marketplace. Through a colorful and highly stylized concept, we crafted a campaign that symbolized the power and impact of the unique product attributes.

Elements

Brand messaging and positioning
Brand concept
Campaign design
Trade show

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