Unifying an Aviation Giant

After a series of acquisitions helped turn Tronair into one of the aviation industry’s largest suppliers of ground support equipment, Celtic helped shape the brand hierarchy and strategy to drive brand affinity across all of Tronair’s products. Through research and team engagement, a new go-to-market campaign was developed to educate aviation decision-makers about Tronair's product portfolio expansion.

Moving the Conversation Forward

Celtic worked to consolidate the marketing strategy and the respective tactical mix across five brands. As part of the outreach, Tronair implemented a digital and print campaign and partnered with Celtic to develop a strategy to merge multiple social media accounts into a singular corporate presence.

Elements

Marketing plan
Print & digital ads
Social content

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