Gaining Market Recognition

Although a niche category, there are over two million pet owners of reptiles who need specialty products and education. By delivering an efficient user experience to find pet care information and product details, we helped the Zilla brand become a
go-to resource for pet owners.

Site Drives Engagement

The website architecture made it easy to filter through product types, and provided care sheets, instruction and environmental guides to help increase reptile knowledge. With an updated back-end in Sitecore, we improved load times and provided elegant cross-screen and cross-browser rendering. As consumers became familiar with our content, we achieved an increase in time onsite and a decrease in bounce rates.

Elements

Sitecore implementation

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