Kicking conventional marketing to the curb.
Conventional is boring. At Celtic, we thrive by going against the grain. That’s why we wield sharp strategy with captivating creative to deliver exceptional results. Our secret ingredients? Challenging the status quo, keeping momentum going, and creating loyal superfans. Specializing in agriculture, chemistry, food, manufacturing, and pet industries, we're a B2B agency that's all about creating jaw-dropping ideas you never saw coming.
AGENCY SPOTLIGHT
The Evolution of a Legacy Brand
Putting a fresh face on a long-standing brand is always a challenge, but one we were more than willing to accept. For decades, Central Life Sciences has been known as the industry leader in professional mosquito control solutions. But as mosquito control technology advances, so must the brand. We developed a captivating brand campaign for Central Life Sciences that successfully threaded the needle between the brand’s past, present and future. We weaved together a thoughtful narrative and paired it with attention-grabbing visuals that positioned Central Life Sciences as a brand that calls upon its rich history to lead the future of mosquito control.
Stepan and Celtic took a partnered approach to developing a unique brand strategy and introducing it to both the organization and market.
STEPAN CHEMICAL
Global Sales & Marketing Enablement Director
As part of our new product launch, Celtic was dialed in from the start. Proposing great questions and having such strong collaboration sessions to understand and nail down messaging and working with us to push us out of our comfort zones. This process demonstrated to us the importance and value of an in-person focus group and message testing to create an outstanding launch package for us and our customers.
CENTRAL LIFE SCIENCES
Sr. Business Manager
Taking the time to sit down with each of our product managers to learn their business and product lines was critical to our partnership. From a digital email platform revolution to dedicated divisional campaigns, and consistency in marketing and communication assets, Celtic has helped us build on a foundation for further growth.