CLIENT

Central Life Sciences

DESCRIPTION

Putting a fresh face on a long-standing brand presents challenges, especially when the brand is credited with creating the category. Central Life Sciences manufactures industry-leading, professional mosquito control solutions, with roots that trace back to the discovery of first insect growth regulator more than 60 years ago. With technology rapidly advancing in mosquito control, Central Life Sciences needed to reinforce that it wasn’t defined by its history alone. Revitalizing the brand was in lock-step with the changing needs of the customers.

SERVICES

Strategy & Planning

Launch Campaign

Advertising

Video Development

Media Program

Collateral

Trade Show Experience

Bringing a Legacy Brand into the Future

DEFINING THE FUTURE OF MOSQUITO CONTROL

Recent years have quickly ushered in a new era of professional mosquito control with the emergence of power misting systems and drone applications. Central Life Sciences has long held an established reputation for its product quality with traditional application methods, but the organization needed to emphasize how perfectly suited its products were to these new technologies. To move the brand forward, Celtic developed a bold campaign. Blueprint style illustrations served as the focal point, and offered a nod to the changing technology. Messaging placed Central Life Sciences on the cutting edge of mosquito control technology, alerting the audience that the brand is engineering the solutions of tomorrow, today.

The best products available today for the technology of tomorrow

BOOTH BRINGS CAMPAIGN TO LIFE

Celtic targeted the annual meeting for the American Mosquito Control Association to unleash the new brand. As the largest industry event of the year, AMCA provided a large stage to roll out the brand with a bang. Booth artwork brought the campaign to life with striking designs and bold messaging. A traffic-stopping backdrop and accompanying backlit panels attracted a steady stream of visitors, ensuring attendees got a firsthand look at this futureproof product line and met the team of experts who stood behind it.

Making a statement on the tradeshow floor

CONVEYING THE BRAND THROUGH HIGH-IMPACT COLLATERAL

The AMCA show also provided the ideal setting to launch a series of newly created collateral for the brand. Three new pieces were created within the new brand concept to provide a foundation of brand communications moving forward. The content helped promote product features and benefits specific to these emerging technologies.