CLIENT
Daubert Chemical
DESCRIPTION
Daubert Chemical was ready to grab the wheel and seize some attention. We put the pedal to the metal, creating a compelling brand aesthetic that's impossible to ignore. We then applied that eye-catching tone to the launch of ChipShield, the industry’s most dominant, hard-shelled coating. With the launch of the “Ultimate Overcoat” campaign, we focused on making sure automakers and engineers worldwide knew we meant business. This campaign showcased the unmatched ability of the product to safeguard the next generation of lightweight vehicles.
SERVICES
Strategy and Planning
Advertising Programs
Corporate Website
Campaign Microsite
Media Program
Social Media
Video Content
Sales Support Materials
Trade Show Support
Moving Forward Through Scientific Ingenuity
A FUTURE-FOCUSED APPROACH
Daubert Chemical is all about unleashing the power of science to boost product performance and efficiency. That's why we decided to give the brand a sophisticated edge that matches its mission. We went for bold, sleek designs to set the brand apart. And working with the Daubert team, we found that this elevated tone perfectly matched their spirit and energy.
Daubert formulates lubricants, coatings, adhesives and additives that solve tomorrow’s challenges.
DIGITAL ELEVATION
Celtic devised a strategy to enhance Daubert’s digital footprint to better connect with its audiences. With this goal in mind, we leveraged cutting-edge technologies and strategic insights. Additionally, we implemented targeted digital advertising campaigns to expand its reach and attract new customers. By elevating its digital presence, we strengthened the brand identity and drove business growth.
Celtic elevated Daubert’s digital presence in order to strengthen its digital brand identity.
CREATING CONVERSATIONS
Taking our brand strategy beyond just digital platforms, we made sure to infuse it into our collateral, trade show experiences, and other face-to-face interactions. This was key to keeping our story consistent across all touch points. But we didn't stop there, extending this dialogue into our social media channels, where we shared informative and engaging content crafted specifically for our audience's interests and needs.
Social conversations are invaluable for building relationships and fostering engagement.
50,000
web impressions
GENERATING QUALITY WEBSITE TRAFFIC
The ChipShield launch campaign drove significant traffic through targeted Google and digital ads, generating a 4% click-through rate and 68 new leads in the first two months.
JIM HEITZMAN, PRESIDENT/SENIOR BRAND STRATEGIST, CELTIC CHICAGO
We recognized that to introduce a product as groundbreaking as ChipShield, Daubert Chemical needed a strategy with real stopping power to captivate automakers and engineers worldwide. Celtic crafted the 'Ultimate Overcoat' campaign to showcase ChipShield's unparalleled ability to safeguard the lighter-weight vehicles of the future.
CHEMISTRY
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