CLIENT
AGRANA
DESCRIPTION
AGRANA Fruit makes it their mission to create products that play a role in preserving the Earth for future generations. After creating a companywide sustainability initiative, AGRANA asked Celtic to help bring this initiative to the masses. Celtic took the reins in developing a campaign that articulated and distinguished all of AGRANA’s sustainability ambitions and accomplishments.
SERVICES
Launch Strategy & Planning
Campaign Landing Page
Interactive Landing Page
Creative Development
Showcasing AGRANA Fruit’s Sustainable Side
DISTINGUISHING AGRANA FRUIT’S SUSTAINABILITY STORY
Celtic built AGRANA Fruit’s sustainability initiative around the “three A’s”: authentic, aspirational and altruistic. This allowed AGRANA to tell a comprehensive story about not just what they’re doing, but why and how they’re doing it. In a world where sustainability has become top of mind for consumers, Celtic wanted to make sure AGRANA Fruit told a story that stood out, while making the company’s tangible goals and achievements clear.
Celtic’s campaign brought ownership and authenticity to AGRANA’s sustainability story.
PAINTING THE PICTURE
AGRANA Fruit had numerous sustainability goals and accolades that were worthy of prominence. Celtic’s team of experts combined their content, creative and digital experience to create a website that was every bit intuitive as it was informational. The site told an empathetic story backed by statistics and targets that painted a full picture of everything AGRANA Fruit was working toward to ensure a more sustainable world.
Celtic created a digital experience that was intuitive to the user.
KEVIN BEAUSEIGNEUR, CREATIVE DIRECTOR, CELTIC CHICAGO
As an organization, AGRANA is focused on sharing a broader sustainability story. From a creative standpoint, we felt it was our responsibility to make sure their ambitions came to life in an authentic and unique way.
FOOD INGREDIENT
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LOFTHOUSE
