CLIENT
Avoderm
DESCRIPTION
AvoDerm is a pet nutrition company with a significant differentiator: its pet food products are made from avocados. This can support healthier skin and a more beautiful coat for pets while also offering a great choice for companion animals with allergies or dietary needs. AvoDerm called upon Celtic for a campaign that would help spread their unique story.
SERVICES
SEO Strategy
User Personas
Photoshoot Art Direction
Website Design & Development
A Recipe for Health
FOR GOOD HEALTH YOU CAN SEE
AvoDerm's unique formula features pure avocados straight from California groves. The new website needed to resonate with pet owners who prioritize their pets' health and seek premium, high-quality food options, especially those with pets having specific dietary needs or sensitivities. Celtic created a digital experience that highlighted this vital narrative, showcasing how AvoDerm products are made with pet wellness as the top priority.
Celtic educated pet owners on how omega-rich avocados are packed with nutrients.
SPOTLIGHTING OUR FURRY FRIENDS MAKES A CONNECTION
Utilizing “portrait” style photography, Celtic placed our furry friends at the center of the website. Our design concept was predicated on the idea that pets are members of our families, and should be treated as such. This powerful imagery with the faces of dogs and cats placed on dark backgrounds created a striking contrast to build an emotional connection – and show off some beautiful coats.
As a result of the new campaign, there was a 39% increase in online connection and buying activity from both mobile and desktop visitors.
39% increase in online connections.
DANIELLE VITOGIANNES, VICE PRESIDENT OF EXPERIENCE, CELTIC CHICAGO
Pets have such amazing personalities, so as we developed this campaign, we let the positive impact on their health shape the creative tone and attitude.
Avoderm
AVODERM
PET
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