CLIENT
Farnam
DESCRIPTION
Farnam knows caring for horses is more than a hobby, it’s a lifestyle built on passion. That’s why Farnam partnered with singers and songwriters, The Castellows, to express their love of horses through music. But this celebratory influencer campaign needed a proper digital presence. That’s where Celtic stepped in.
SERVICES
UX/UI Strategy and Design
Website Design
Development
Production
Everything for the Ride
Pairing Songwriting with Brand Storytelling
The foundation of this campaign was three songs written and recorded by The Castellows that spoke to distinct aspects of caring for horses. Celtic developed a powerful story that introduced the campaign and highlighted their music, while connecting Farnam’s passion for developing products that strengthen the bond between people and horses.
Celtic brought the close bond between people and horses to life.
Creating a Compelling Digital Experience
Celtic treated this landing page as more than a content hub. We knew it needed to accurately represent the joyful journey that comes with every ride, while keeping Farnam top of mind with its visitors. From an inviting message and color palette to a seamless user experience, we ensured nothing got in the way of what mattered most: cherishing every part of the ride.
Celtic developed a seamless, intuitive experience that kept Farnam’s campaign and brand at the forefront hoof.
Creating Web Continuity
Once the “Everything for the Ride,” campaign was off and running, Celtic carried the campaign’s vibrant aesthetic over to Farnam.com. This site reskin helped establish greater continuity across Farnam’s web presence, while generating even more awareness for the campaign.
Celtic extended the look of the “Everything for the Ride,” campaign across Farnam’s company website.
Samantha daniel, celtic, DIRECTOR of DIGITAL SERVICES
Across all markets we serve, Celtic places human connection at the core of everything we do. The Farnam influencer campaign was built around the bond between an equestrian and his/her horse, so Celtic ensured this emotional appeal was carried across the expanded Farnam digital experience.
PET
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