CLIENT
Wellmark
DESCRIPTION
For more than 40 years, Wellmark has been a powerhouse in the pet care industry. But they weren't satisfied with the status quo. Wellmark sought to introduce a groundbreaking line of products aimed at bringing pet wellness right into your hands, and into your home, reducing those unnecessary vet visits.
To ignite the product launch, Celtic unleashed a campaign that truly resonated with our pet-loving audience. We crafted a dynamic multi-channel program, featuring cutting-edge digital media supported by brand awareness testing, a sleek website, a captivating video series, and a vibrant social media blitz, all delivering the same powerful message: Wellmark can help pets feel their best from the comfort of home.
SERVICES
Brand Strategy
Logo & Visual Identity
Packaging Design
Launch Campaign
Advertising
Social Media
Website Design
Video Production
Media Program
The Heart of At-Home Pet Wellness
PLACING WELLMARK AT THE HEART OF PET WELLNESS
Celtic developed a brand campaign that positioned Wellmark at “The Heart of At-Home Pet Wellness”. Anchored by this tagline, every aspect of the launch was crafted to establish emotional bonds with pet owners right from the start.
A new brand with an empathetic, heartfelt vibe.
COMPELLING DIGITAL STORYTELLING
Celtic developed a dynamic website that balanced emotional aesthetics with benefit-driven messaging, while delivering a seamless user experience that made it easy for visitors to bring pet wellness home.
Celtic placed the bond between people and their pets front and center.
MEDIA UNLEASHED
Celtic implemented an integrated media strategy aimed at directing users to retail outlets. Paired with an amusing social media campaign, we linked Wellmark's products with the joyous behavior of pets when they're at their cuddly best.
Celtic’s media and social strategy kept Wellmark’s passionate end user top of mind.
JEREMY HOGAN, VICE PRESIDENT OF ENGAGEMENT, CELTIC CHICAGO
Introducing a new pet care brand demands careful strategy and impactful creative. To launch Wellmark’s innovative line, Celtic crafted original packaging and consumer tested for maximum shelf appeal. Campaign messaging directly connects with dog and cat owners, celebrating what we love about our pets. Diligent market research informed a targeted digital media strategy, to maximize our reach and impact.
