Emily Culella is the Director of Associations at Celtic and leads her team to build strength and creativity within this industry. Emily ensures smooth execution of programs, initiatives, and member services during her day-to-day. Partnering closely with boards of directors helps her achieve strategic support, communication progress, and organizational goals. By overseeing daily operations, she builds a connection that takes association’s missions to the next level. Emily’s pa

Meet Sheri Kimlinger, our media team’s Digital Media Specialist. Sheri comes to Celtic with a wealth of marketing experience and a keen eye for strategy in digital media. She gravitates toward the creative and analytical aspects of life making her a weapon for the media team. When she’s not knocking it out of the park in the digital media game, Sheri stays active whether it’s traveling the world or diving into a good book. Read on to learn more about our Celt, Sheri.   Q. Wha

Let’s be real—if your business isn’t showing up on search engines, you’re missing out on a huge opportunity. In today’s digital world,...

It’s the beginning of a bold new chapter: one that honors where we’ve been, embraces who we are today, and sets a clear vision for where we’re going next.

At Celtic, we always embrace opportunities to celebrate exceptional work and acknowledge the performance of Celts who set the bar and drive success. As we settle into the new year, there are a few Celts who undoubtedly deserve recognition, for both their outstanding work and their brand-new positions! We are ecstatic to share the latest Celtic roster news:   Deb Ryan has been promoted to Vice President of Associations, with a nearly 15-year tenure here at Celtic. Deb’s leader

Learn how to to utilize and understand KPIs efficiently in order to demonstrate your marketing impact clearly

The world of digital marketing is evolving faster than ever, and as an advertising agency, staying on top of content trends is essential to ensure your clients remain ahead of the curve. In 2024, certain content types proved their effectiveness by driving engagement, brand awareness, and conversions. But how can we take these insights and transform them into actionable strategies for 2025? Let’s break down the top-performing content of 2024 and explore how to leverage these t

When hiring a new advertising agency, the Request for Proposal (RFP) is the go-to approach for choosing the right partner. Sure, RFPs usually cover the basics like capabilities and costs, but there’s more to it than that. You also want to find an agency that truly "fits"—meaning they align with your culture, share your values, complement your working style, and have the potential for a long-term relationship. Here's why fit matters and how you can structure your RFP to uncove

At Celtic, our Client Services team helps ensure our clients are using the newest and most innovative marketing strategies to achieve their goals. This includes creating strategic omnichannel marketing plans. Audiences today value a consistent, personalized experience across all platforms and that is exactly what an omnichannel strategy is delivering for our clients.   We sat down with Director of Client Services, Chris Lehr, to discuss how omnichannel marketing helps ensure

At Celtic, part of our commitment to leading the conversation on the latest trends and technologies involves continuous education for our team members. Our Digital Media Specialist at Celtic recently attended a cutting-edge course in prompt engineering for large language models (LLMs) and AI. Here’s a glimpse into the insights she gained and how marketers can leverage this knowledge to drive innovation for our clients. Crafting Effective Prompts The key to unlocking AI’s pote

Learn why a comprehensive recruitment strategy is key to helping you attract top talent and drive success.

Agency veterans Jim Heitzman, Danielle Vitogiannes and Jeremy Hogan to Lead the Agency as Founder Transitions to Advisory Role Morton Grove, Ill., July 29, 2024 – Celtic Chicago, a full-service B2B advertising agency and association management company, proudly announces a new executive leadership team poised to guide the agency into its exciting next chapter. The agency will now be led by longtime employees Jim Heitzman, promoted to partner, president + CEO, Danielle Vitogia

By: Brook Schuler Director, Media In the fast-paced world of B2B marketing, connecting with the right buyers at the right time is crucial. Traditional marketing strategies, while still useful, have their limits when it comes to the unique and complex nature of B2B buyer journeys. By 2025, Gartner anticipates  that 80% of B2B sales interactions between suppliers and buyers will take place through digital channels, highlighting the growing importance and value of programmatic s

Meet Braden Nauman, associate creative director at Celtic. When Braden isn’t creating amazing work for Celtic, he is embracing the great...

From the built-up love story of Taylor Swift and Travis Kelce that brought us the kind of game-winning kiss you'd see in a movie, to the...

For over 30 years, when I mention that I work in marketing, I consistently encounter the same question: "What exactly is marketing?" This is often followed by variations such as "Is it about placing ads?" or "Does it involve sales or social media?" The easiest explanation is marketing encompasses ALL the above but in a well-planned way. I typically explain that effective marketing is a process that starts with the formulation of a strategy. It involves defining the right mess

Social media continues to emerge as an enormous platform for marketers and advertisers. Ad spending on social media is projected to reach...

We experience the world through storytelling. Every brand tells a story in the same way every human tells a story. In fact, your brand is...