The Advertising Agency RFP Process: Finding the Right Fit
When hiring a new advertising agency, the Request for Proposal (RFP) is the go-to approach for choosing the right partner. Sure, RFPs...
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What is Omnichannel Marketing and How Does it Work?
At Celtic, our Client Services team helps ensure our clients are using the newest and most innovative marketing strategies to achieve...
How to Stay Ahead with AI and Prompt Engineering
At Celtic, part of our commitment to leading the conversation on the latest trends and technologies involves continuous education for our...
3 Tips to Create an Effective Annual Marketing Plan
It’s that time of year again — planning time. But the reality is planning isn’t something that happens once a year. Planning is a...
3 Digital Strategies for Connecting with Customers
Every company knows how to pilot new digital initiatives in “normal” times, but very few do so at the scale and speed suddenly required...
Work Smarter with Google Ads
It may feel overwhelming at first, but getting started with a Google Ads campaign can be one of the most profitable decisions your...
Celts @ Home: What We’ve Learned
Along with all businesses right now, Celtic has had to quickly adapt to the strange new norm that is Covid-19. With the office working...
CMO’s Guide to Creating an Integrated Marketing Plan
Creating a comprehensive marketing plan can be a daunting task for many CMOs. Both an art and science, planning needs to successfully...
Celtic Weighs in on Best Super Bowl Ads: 2020 Edition
The Monday post-Super Bowl is always a rough one, but what helps us get through our day is chatting and/or debating about our favorite...
Words with Kurt: Part 2
As the Creative Director at Celtic, Kurt Maloy spends his 9-5 focused on how to build powerful brands through words and images with his...
A Brand Refresh Might Do You Good
Good branding sticks with you— it’s a company’s identity. It’s no wonder 89% of B2B marketers say brand awareness is their most important...
Our Favorite Holiday Ads: 2019 Season Edition
‘Tis the season for festive decorations, gift-giving, sugar cookies, and our personal favorite— holiday ads. As 2019 draws to a close, we...
Ready for a New Ad Agency? The RFP Process Made Easy
As a full service agency, Celtic has received our fair share of good RFPs from potential clients. These well-crafted documents provide a...
Words with Kurt: Part 1
As the Creative Director at Celtic, Kurt Maloy spends his 9-5 focused on how to build powerful brands through words and images with his...
The Reel Deal: More Videos, Less Equipment
Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...
In a Flash: 3 Benefits of On-Location Photography
In today’s digital world, consumers respond to visual cues. Companies only have 50 milliseconds (that’s 0.05 seconds) to grab a...
The Reel Deal: A Checklist to Master On-Location Video Shoots
Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...
The Reel Deal: 3 Reasons to Feature Internal Experts in Company Videos
Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...
Before You Upgrade to Google Data Studio, Ask Yourself These 5 Questions
From Google Analytics and Google Forms to Google Maps and Google Photos, there are very few aspects of the digital world that Google...
Four Key Elements of a Successful Content Calendar
One of the greatest features of social media is the ability for any person to give a spur-of-the-moment reaction to something happening...
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