Celtic Weighs in on Best Super Bowl Ads: 2019 Edition
Well, another one’s in the books. Like most of us, we associate the Super Bowl with greasy food, beer, and of course (our favorite), the...
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Positioning and Messages and Logos, Oh My!
Good news, your small- or medium-sized manufacturing business is pulsing along. Sales are up from last year, you’ve got a knowledgeable...
Embrace Storytelling for Difficult Customer Conversations
The best storytellers can take difficult topics and make them into more manageable tales. When clients ask us to make heavy subject...
Marketing Automation, Say What?
Companies in just about every industry are running leaner and have a more fervent desire than ever to attract potential customers....
Drawing Attention with Public Awareness Campaigns
Selling solutions can prove difficult if your audience doesn’t realize there’s a problem to begin with. This is especially true of...
How Small Businesses Can Achieve Trade Show Success
As an emerging company launching a revolutionary offering in the food production industry, your No. 1 goal is to sell, sell, sell. You...
Weathering the Storm – Tips For an Effective Brainstorm
With a loud crack of thunder—well maybe it was a calendar notification—you know a storm is brewing… mostly because you scheduled this...
Celtic Weighs in on Best Super Bowl Ads
Even with an exciting game unfolding on the field, most of us here at Celtic view the football as the filler between the real main...
Follow the “Four Gift” Rule for Incentive Marketing Ideas that Convert
With the holidays now in full swing, a popular rule for gift giving shared on social media might just offer some sound marketing advice...
Strategies to Optimize Distribution Channel Success
Many business-to-business organizations rely either wholly or in part on a distribution sales model, and the delicate balance of...
Planning Sucks: 3 Ideas to Set It on Fire
Annual planning can be daunting. You sit with your management team and outline the strategic direction for the company. You prioritize....
Why Are Creatives Like Five Year Olds?
Take a long car ride with a 5 year old, You’ll hear a lot of “but WHY?” Although frustrating at the time, think about the value of that...
Make Your Company a Learning Organization
The world is moving faster today than it ever has before and companies must anticipate change within the industry and more importantly...
Getting in Front of Clients Helps Interpret the Story
An iPhone is perhaps the most powerful business tool, keeping us connected to the office, family, sports, retail, and more. If you have a...
Taking New Ideas Up the Ladder
The FORUM in Chicago asked that I participate in a panel addressing young professionals as they work to forward their career in today’s...
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