What is Omnichannel Marketing and How Does it Work?
At Celtic, our Client Services team helps ensure our clients are using the newest and most innovative marketing strategies to achieve...
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How to Stay Ahead with AI and Prompt Engineering
At Celtic, part of our commitment to leading the conversation on the latest trends and technologies involves continuous education for our...
3 Digital Strategies for Connecting with Customers
Every company knows how to pilot new digital initiatives in “normal” times, but very few do so at the scale and speed suddenly required...
Work Smarter with Google Ads
It may feel overwhelming at first, but getting started with a Google Ads campaign can be one of the most profitable decisions your...
Let’s Meet Virtual
As the Coronavirus continues to be a serious health threat, companies and associations around the world are struggling with decisions...
The Reel Deal: More Videos, Less Equipment
Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...
Before You Upgrade to Google Data Studio, Ask Yourself These 5 Questions
From Google Analytics and Google Forms to Google Maps and Google Photos, there are very few aspects of the digital world that Google...
Four Key Elements of a Successful Content Calendar
One of the greatest features of social media is the ability for any person to give a spur-of-the-moment reaction to something happening...
Three Benefits to Comprehensive Marketing Metrics Reporting
This is an exciting time for marketers as nearly every effort can be measured, providing real-time feedback on the performance of each...
Follow This Checklist: Tips for Website Translation
Translating a website into one or more other language can be a daunting task and requires time, patience and an eye for detail. With so...
Get Found Online with a Solid SEO Strategy
Websites with compelling and relevant content give their users real value which is why search engines reward quality websites with high...
Effective Website Development Begins with Wireframes
Creating a well-functioning website requires a lot of planning. There are so many elements that go into creating a website that taking...
Asking the Right Questions Key to App Development
Mobile applications help organizations with customer service, brand awareness, customer retention and more which is why so many are...
The Critical Question for Developers: Native or Web Based App?
Our mobile phone dependency is real. A recent study found that the average American checks his or her phone every 12 minutes, looking at...
Refreshing Your Website Without Reinventing the Wheel
A stale website could be holding you back from a lot of opportunities, such as landing new customers or providing a thought leadership...
User Personas Are a “Must Have” for UX Strategy
There are countless considerations that go into the initial planning for a new website, but defining site visitors (or users) should be...
A Frontier of Shoppable Content
Interactive or “shoppable” content integrates photography or editorial and commerce to bring relevant buying information to life for...
Time to Review & Protect Your Digital Assets?
It’s more important than ever for digital managers to employ security protection best practices and create a security policy for their...
The Role of Digital in Trade Shows
In 2014, Pricewaterhouse Coopers reported that the 284,000 tradeshows in 2012 attracted 87 MILLION attendees. The trade show business is...
Mobile Optimized vs. Mobile Friendly
Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into...
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