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Three Benefits to Comprehensive Marketing Metrics Reporting
This is an exciting time for marketers as nearly every effort can be measured, providing real-time feedback on the performance of each...


Employee Spotlight: Jim Heitzman
Meet Celtic’s President, Jim Heitzman. Jim oversees all day-to-day operations at the agency, ensuring that client needs are met with the...


Four Reasons to Use Facebook Advertising
There are 2.27 billion active monthly users on Facebook as of 20181. With that many people getting onto a single platform every month,...


Positioning and Messages and Logos, Oh My!
Good news, your small- or medium-sized manufacturing business is pulsing along. Sales are up from last year, you’ve got a knowledgeable...


Follow This Checklist: Tips for Website Translation
Translating a website into one or more other language can be a daunting task and requires time, patience and an eye for detail. With so...


Employee Spotlight: Lori Defranza
Meet Lori Defranza, one of Celtic’s art directors and our pasta cook-off champion. When Lori isn’t crafting new ideas for our clients,...


Embrace Storytelling for Difficult Customer Conversations
The best storytellers can take difficult topics and make them into more manageable tales. When clients ask us to make heavy subject...


Marketing Automation, Say What?
Companies in just about every industry are running leaner and have a more fervent desire than ever to attract potential customers....


Develop an Effective B2B Blogging Strategy
More marketers are embracing the value of blogs in the content marketing mix, and it’s not hard to see why. Not only do they help with...


Drawing Attention with Public Awareness Campaigns
Selling solutions can prove difficult if your audience doesn’t realize there’s a problem to begin with. This is especially true of...


Get Found Online with a Solid SEO Strategy
Websites with compelling and relevant content give their users real value which is why search engines reward quality websites with high...


Effective Website Development Begins with Wireframes
Creating a well-functioning website requires a lot of planning. There are so many elements that go into creating a website that taking...


Add a Human Element to Your Brand with Employee Profiles
One challenge facing a number of B2B marketers is how to effectively portray the personality of the brand. For industries like...


Asking the Right Questions Key to App Development
Mobile applications help organizations with customer service, brand awareness, customer retention and more which is why so many are...


Boost Awareness and Credibility Through Influencer Marketing
The number of ads people see, hear and read in a day is only growing. Some estimate the average American views 4,000 to 10,000...


How Small Businesses Can Achieve Trade Show Success
As an emerging company launching a revolutionary offering in the food production industry, your No. 1 goal is to sell, sell, sell. You...


Weathering the Storm – Tips For an Effective Brainstorm
With a loud crack of thunder—well maybe it was a calendar notification—you know a storm is brewing… mostly because you scheduled this...


The Critical Question for Developers: Native or Web Based App?
Our mobile phone dependency is real. A recent study found that the average American checks his or her phone every 12 minutes, looking at...


Get More Bang for Your Social Buck
When done right, Facebook can be a key tool in promoting your small business—even on a limited budget. With new updates on a nearly daily...


When Traditional Social is “Too Social” for your Business
“Create a Facebook or LinkedIn business page and throw up some ads,” they say, “and your potential customers will come streaming in.”...

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