Blog | Celtic Chicago, Inc.

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Advertising

Positioning and Messages and Logos, Oh My!

Good news, your small- or medium-sized manufacturing business is pulsing along. Sales are up from last year, you’ve got a knowledgeable...

Digital

Follow This Checklist: Tips for Website Translation

Translating a website into one or more other language can be a daunting task and requires time, patience and an eye for detail. With so...

Spotlight

Employee Spotlight: Lori Defranza

Meet Lori Defranza, one of Celtic’s art directors and our pasta cook-off champion. When Lori isn’t crafting new ideas for our clients,...

Advertising

Embrace Storytelling for Difficult Customer Conversations

The best storytellers can take difficult topics and make them into more manageable tales. When clients ask us to make heavy subject...

Advertising

Marketing Automation, Say What?

Companies in just about every industry are running leaner and have a more fervent desire than ever to attract potential customers....

Manufacturing

Develop an Effective B2B Blogging Strategy

More marketers are embracing the value of blogs in the content marketing mix, and it’s not hard to see why. Not only do they help with...

Advertising

Drawing Attention with Public Awareness Campaigns

Selling solutions can prove difficult if your audience doesn’t realize there’s a problem to begin with. This is especially true of...

Digital

Get Found Online with a Solid SEO Strategy

Websites with compelling and relevant content give their users real value which is why search engines reward quality websites with high...

Digital

Effective Website Development Begins with Wireframes

Creating a well-functioning website requires a lot of planning. There are so many elements that go into creating a website that taking...

Add a Human Element to Your Brand with Employee Profiles

One challenge facing a number of B2B marketers is how to effectively portray the personality of the brand. For industries like...

Chemistry

Asking the Right Questions Key to App Development

Mobile applications help organizations with customer service, brand awareness, customer retention and more which is why so many are...

Pet

Boost Awareness and Credibility Through Influencer Marketing

The number of ads people see, hear and read in a day is only growing. Some estimate the average American views 4,000 to 10,000...

Advertising

How Small Businesses Can Achieve Trade Show Success

As an emerging company launching a revolutionary offering in the food production industry, your No. 1 goal is to sell, sell, sell. You...

Advertising

Weathering the Storm – Tips For an Effective Brainstorm

With a loud crack of thunder—well maybe it was a calendar notification—you know a storm is brewing… mostly because you scheduled this...

Digital

The Critical Question for Developers: Native or Web Based App?

Our mobile phone dependency is real. A recent study found that the average American checks his or her phone every 12 minutes, looking at...

Social and Content

Get More Bang for Your Social Buck

When done right, Facebook can be a key tool in promoting your small business—even on a limited budget. With new updates on a nearly daily...

Social and Content

When Traditional Social is “Too Social” for your Business

“Create a Facebook or LinkedIn business page and throw up some ads,” they say, “and your potential customers will come streaming in.”...

Digital

Refreshing Your Website Without Reinventing the Wheel

A stale website could be holding you back from a lot of opportunities, such as landing new customers or providing a thought leadership...

Advertising

Celtic Weighs in on Best Super Bowl Ads

Even with an exciting game unfolding on the field, most of us here at Celtic view the football as the filler between the real main...

Spotlight

Employee Spotlight: Deb Ryan

Meet Deb Ryan. Our Executive Director for Associations, dog mom to one and human mom to three, probably holds the Celtic award for most...