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Refreshing Your Website Without Reinventing the Wheel
A stale website could be holding you back from a lot of opportunities, such as landing new customers or providing a thought leadership...


Celtic Weighs in on Best Super Bowl Ads
Even with an exciting game unfolding on the field, most of us here at Celtic view the football as the filler between the real main...


Employee Spotlight: Deb Ryan
Meet Deb Ryan. Our Executive Director for Associations, dog mom to one and human mom to three, probably holds the Celtic award for most...


Five Tips to Creating Effective Online Surveys
Well-constructed online surveys delivered to the right audiences can be one of the primary tools for gaining insight into how to improve...


Follow the “Four Gift” Rule for Incentive Marketing Ideas that Convert
With the holidays now in full swing, a popular rule for gift giving shared on social media might just offer some sound marketing advice...
User Personas Are a “Must Have” for UX Strategy
There are countless considerations that go into the initial planning for a new website, but defining site visitors (or users) should be...


Well-Planned Meetings Lead to Smiling Attendees
So, you are tasked with planning an important meeting. Maybe it’s an annual shareholders meeting, or the industry’s biggest trade show...


A Frontier of Shoppable Content
Interactive or “shoppable” content integrates photography or editorial and commerce to bring relevant buying information to life for...
Time to Review & Protect Your Digital Assets?
It’s more important than ever for digital managers to employ security protection best practices and create a security policy for their...


Keep Social Content Fresh
We’ve all seen it. The website with press releases over a year old or the social site with content posted last year. Your brand looks...


The Role of Digital in Trade Shows
In 2014, Pricewaterhouse Coopers reported that the 284,000 tradeshows in 2012 attracted 87 MILLION attendees. The trade show business is...


Strategies to Optimize Distribution Channel Success
Many business-to-business organizations rely either wholly or in part on a distribution sales model, and the delicate balance of...


Planning Sucks: 3 Ideas to Set It on Fire
Annual planning can be daunting. You sit with your management team and outline the strategic direction for the company. You prioritize....
Tag You’re Not It
In the age of digital and mobile content publishing it’s a fight to the front of the line to ensure that your company’s content is seen...


Social: Is There a Policy on That?
The potential exposure of social media is not something any company can ignore. Just ask Domino’s Pizza or Chrysler. The rogue employee...


Why Are Creatives Like Five Year Olds?
Take a long car ride with a 5 year old, You’ll hear a lot of “but WHY?” Although frustrating at the time, think about the value of that...


Business Thought: Branding the Brave
“Committed to quality service” isn’t a brand. It is what you have to do to stay in business. Lots of companies make a feeble attempt at...


Make Your Company a Learning Organization
The world is moving faster today than it ever has before and companies must anticipate change within the industry and more importantly...


Mobile Optimized vs. Mobile Friendly
Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into...


Getting in Front of Clients Helps Interpret the Story
An iPhone is perhaps the most powerful business tool, keeping us connected to the office, family, sports, retail, and more. If you have a...

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