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Social and Content

Five Tips to Creating Effective Online Surveys

Well-constructed online surveys delivered to the right audiences can be one of the primary tools for gaining insight into how to improve...

Advertising

Follow the “Four Gift” Rule for Incentive Marketing Ideas that Convert

With the holidays now in full swing, a popular rule for gift giving shared on social media might just offer some sound marketing advice...

Digital

User Personas Are a “Must Have” for UX Strategy

There are countless considerations that go into the initial planning for a new website, but defining site visitors (or users) should be...

Event

Well-Planned Meetings Lead to Smiling Attendees

So, you are tasked with planning an important meeting. Maybe it’s an annual shareholders meeting, or the industry’s biggest trade show...

Digital

A Frontier of Shoppable Content

Interactive or “shoppable” content integrates photography or editorial and commerce to bring relevant buying information to life for...

Digital

Time to Review & Protect Your Digital Assets?

It’s more important than ever for digital managers to employ security protection best practices and create a security policy for their...

Social and Content

Keep Social Content Fresh

We’ve all seen it. The website with press releases over a year old or the social site with content posted last year. Your brand looks...

Digital

The Role of Digital in Trade Shows

In 2014, Pricewaterhouse Coopers reported that the 284,000 tradeshows in 2012 attracted 87 MILLION attendees. The trade show business is...

Advertising

Strategies to Optimize Distribution Channel Success

Many business-to-business organizations rely either wholly or in part on a distribution sales model, and the delicate balance of...

Advertising

Planning Sucks: 3 Ideas to Set It on Fire

Annual planning can be daunting. You sit with your management team and outline the strategic direction for the company. You prioritize....

Social and Content

Tag You’re Not It

In the age of digital and mobile content publishing it’s a fight to the front of the line to ensure that your company’s content is seen...

Social and Content

Social: Is There a Policy on That?

The potential exposure of social media is not something any company can ignore. Just ask Domino’s Pizza or Chrysler. The rogue employee...

Advertising

Why Are Creatives Like Five Year Olds?

Take a long car ride with a 5 year old, You’ll hear a lot of “but WHY?” Although frustrating at the time, think about the value of that...

Social and Content

Business Thought: Branding the Brave

“Committed to quality service” isn’t a brand. It is what you have to do to stay in business. Lots of companies make a feeble attempt at...

Advertising

Make Your Company a Learning Organization

The world is moving faster today than it ever has before and companies must anticipate change within the industry and more importantly...

Digital

Mobile Optimized vs. Mobile Friendly

Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into...

Advertising

Getting in Front of Clients Helps Interpret the Story

An iPhone is perhaps the most powerful business tool, keeping us connected to the office, family, sports, retail, and more. If you have a...

Event

It’s Trade Show Season…

Did you know the average tradeshow attendee will wait only three minutes before moving on? With more marketing dollars spent on tradeshow...

Advertising

Taking New Ideas Up the Ladder

The FORUM in Chicago asked that I participate in a panel addressing young professionals as they work to forward their career in today’s...

Digital

Lofthouse Cookies Website Wins Summit Award

Celtic received a 2014 Gold International Summit Award for our work on the Lofthouse Cookies website. The www.lofthousecookies.com site...