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USER PERSONAS ARE A “MUST HAVE” FOR USER EXPERIENCE STRATEGY

There are countless considerations that go into the initial planning for a new website, but defining site visitors (or users) should be the first step.

 

What is a user persona?

In the digital world, creating a user persona allows companies to model and summarize their typical site visitors in order to synthesize site content and objectives to best fit that user’s needs.

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Well-Planned Meetings Lead to Smiling Attendees

So, you are tasked with planning an important meeting. Maybe it’s an annual shareholders meeting, or the industry’s biggest trade show where your company must “wow” them with a creative dinner presentation. Maybe it’s a sun-filled sales incentive reward trip that allows you to further connect with your biggest sellers. Regardless of its type, it has to be perfect and you only get one chance to get it right.

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A Frontier of Shoppable Content

Interactive or “shoppable” content integrates photography or editorial and commerce to bring relevant buying information to life for consumers. Shoppable content is editorial containing rich, participatory information that does not disrupt context. Whether it’s hi-res, engaging images, an embedded video or easily viewable product details, shoppable content links directly to purchase.

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Time to Review Your Digital Structure & Protect Your Assets?

It’s more important than ever for digital managers to employ security protection best practices and create a security policy for their organizations. Even the most basic steps can help prevent downtime, stolen data or content manipulation.

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Keep Social Content Fresh

We’ve all seen it. The website with press releases over a year old or the social site with content posted last year. Your brand looks tired and your company behind if your content doesn’t remain fresh. A good rule of thumb is that your customers treat content management as they would a loaf of bread in their cupboard at home. If it’s been there too long, they won’t eat it.

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The Role of Digital Technology in Trade Show Evolution

In 2014, Pricewaterhouse Coopers reported that the 284,000 tradeshows in 2012 attracted 87 MILLION attendees. The trade show business is booming, giving companies the opportunity to influence, educate and convince customers to buy products or services.

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