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Back to School – Make Your Company a Learning Organization

The world is moving faster today than it ever has before and companies must anticipate change within the industry and more importantly groom employees for it, otherwise they’ll be left behind.

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Mobile Optimized Websites vs. Mobile Friendly Websites

Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into neither of these categories. As the mobile space continues to see unprecedented growth, the importance of understanding the difference is becoming crucial.

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Getting in Front of Your Clients Helps Interpret the Story

An iPhone is perhaps the most powerful business tool, keeping us connected to the office, family, sports, retail, and more. If you have a question; you can find the answer before your soup cools. The iPad allows us to consume information like never before and make decisions almost instantaneously. But the reality of using all this technology and gaining greater efficiency is that we miss out on the cues from face-to-face interaction.

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It’s Tradeshow Season…

Did you know the average tradeshow attendee will wait only three minutes before moving on? With more marketing dollars spent on tradeshow exhibitions than on magazine, radio, and outdoor advertising each year, realizing value from your tradeshow investment is important.

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Taking New Ideas Up the Ladder

The FORUM in Chicago asked that I participate in a panel addressing young professionals as they work to forward their career in today’s economy. One of the most interesting discussions of the evening was how to take new ideas up the ladder. Some of the young professionals felt that their ideas were quashed before they were considered. In a business, such as mine, where ideas are paramount, I found this amazing. Is it that as we get seasoned in business, we lose track of the opportunity to change course?

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Lofthouse Cookies Website Wins Summit Award

Celtic received a 2014 Gold International Summit Award for our work on the Lofthouse Cookies website. The www.lofthousecookies.com site won the “consumer products website” category of excellence. The site offers customers the chance to match their next celebration with a Lofthouse Cookie variety. Social drives the connection to moms who purchase the “pink frosted” cookies in the bakery section of their nearest grocery store.

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