Jim Heitzman


Jim is a Big Picture kind of guy, focused on helping clients identify their strategic and creative relevance—as he has for hundreds of clients over his 25+ year career. He manages a best-in-class team to create results-oriented strategic plans and unique creative and programmatic campaigns. His hands-on leadership ensures strategic alignment among agency services.

Jim is also Celtic’s Insurance team leader. See our Insurance work HERE.


Q. How do you inspire new ideas?

A. Prior to a brainstorm, I like to assign a random task. Bring in an ad or color palette, find a new product or show a piece of art. The exercise gets us thinking and inspires a conversation.

Q. What do you like to do in your off time?

A. Much like managing clients at work, my off time is about managing the chaos of being surrounded by my girls – a wife, two daughters and our shepherd mix. Whether it’s marathon support for my wife, or cheering for my daughters softball, cross country, band or cheerleading, I am on the go. When we are in need of downtime, we travel.

Q. How do you approach yearly planning?

A. Look back and dream big. I like to get everyone in the room throwing out new ideas. Yearly planning is about documenting successes and failures, looking at performance metrics and structuring a smart path forward.

Q. What is quirkiest thing in your office?

A. I keep an apple on my desk in homage to my dad who was a grade school principal. But I really enjoy how much it bothers Danielle as it begins to wrinkle. She’s such a perfectionist.

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