Kurt Maloy

Director, Creative Services

Kurt’s deft hand guides his team of copywriters, art directors and production designers like a symphony conductor, inspiring them to consistently produce award-winning work. His raison d’etre is to provide an open environment where artists can collaborate and create

Headshot of Kurt Maloy, Celtic's director of Creative Services


Q. Where was the craziest place you had a new idea?
A. In line at the DMV. Talk about a great place to ponder all kinds of consumers.

Q. How do you know when you’ve hit the right idea?
A. When a client starts to talk about a concept in the future or in their marketplace, I know we’ve hit a nerve. Our best day is when the concepts are so good, they want to choose them all.

Q. Why is your face on a rock on your desk?
A. The staff presented it to me at a “milestone” birthday. Now I consider it a landmark – but they think I am.

Q. How do you inspire people?
A. I share myself as much as possible. I don’t like walls or preconceived notions of how people create. I give them a place to think and try not to create for them. “What if we …” is the best start to any question.

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