Marlene Byrne


For 26 years, Marlene has led Celtic by defining a culture of integrity and passion for excellence.

She ensures that clients develop a strong relationship with their Celtic team, and work in concert to use industry knowledge for marketing strategy. She inspires each Celt to generate ideas that work across integrated platforms, deliver sales, and advance brands.

As a true hands-on leader, Marlene can often be found participating in creative and strategy brainstorm sessions.


Q: Is there one piece of advice you’ve carried through your career?
A: The president from my first job told me to always remove my watch on vacation and return to work refreshed. “Eat when you are hungry. Sleep when you are tired.” It stuck with me.

Q: What is one document you always keep on your desk?
A: The updated company org chart is always on my desk. In managing the people and processes, I want everyone to know their role. The org chart keeps me focused on where we are while I plan where we’re going.

Q: How do you start your work day?
A: Coffee. And then email. But I love to sort work into piles on my desk and then work through them during the day.

Q: What things are most important to you?
A: Family, work and home. Choose the love of your life well as it will drive how you create a family, and building a strong one is the single greatest accomplishment you can achieve. Second, love your job. You spend more time at work than you do at home. Lastly, have a good bed. You’ll spend almost a third of your life there and it needs to be a peaceful place you can rest.

Q: Does the agency do pro bono work?
A: We support organizations that the Celts are passionate about. My passion is NPH USA, an organization that supports orphanages in Central and South America. In fact, my family hosted a student from the El Salvador orphanage, named Samuel, as he studied English and attended college.

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