The Story of Unique Ingredients

It’s a challenge to convince pet owners to change their pet food preference, especially when pets have allergies and specific dietary needs. With an educational story about how AvoDerm’s ingredients enhance pet wellness and nutrition, we improved conversion from search to site to Amazon sales. The content provided a distinct brand tone through a mobile-first design delivering brand awareness and online purchases.

Connecting Science and Nutrition

Celtic delivered a unique look and tone to the AvoDerm website to provide separation in a crowded market space. The educational theme carried a strong appeal to the specific target audience while also differentiating AvoDerm from the litany of other pet foods in the marketplace. The ultimate goal, on both mobile and desktop, was to guide web traffic to purchase points.


User personas
User experience consulting
Website design
Website development

Reach out to Danielle, our petteam leader, so we can learn moreabout your pet marketing needs.