Labeling the Brand

With the knowledge that inventory management is a big hurdle for warehouses and factories of all sizes, Celtic helped expand the customer base of ID Label, a barcode and indexing solution specialist. Celtic conducted a brand essence workshop to define a clear message of differentiation that would appeal to a diverse marketplace.

Creating an Identity in a Crowded Space

Before getting into colors and fonts, a foundation for the brand as a whole was established by interviewing internal staff and customers. We took the time to understand the journey a typical customer would take. Along with ID Label’s internal team, we created user personas – a starting point for materials. A multi-faceted, customer-focused campaign rolled out the new brand positioning, featuring ID Label as a flexible service provider no matter the problem or industry. Through this evolution, ID Label has differentiated itself in a crowded industry, enabling them to compete with larger players in the market.

Elements

Brand essence
User personas
Marketing plan
Print ads
Sample kit


Reach out to Blair, our manufacturing
team leader, so we can learn more
about your manufacturing marketing needs.