Defining Company Character

In food production, a clearly defined process ensures product quality. To increase sales inquiries and educate aquaculture, agriculture and pet food industries on the benefits of the product offerings, Celtic worked with the sustainable ingredients division of a leading poultry producer to create a new, comprehensive brand strategy. The goal was to extend the division’s business focus and processes internally as well, creating ambassadors critical to success. We started by establishing a mood and positioning the division as the quintessential ally.

Creating Brand Clarity

Telling the brand story for the "Ingredient Solutions" provider required experiencing the production operation. Celtic participated in a tour of the production rendering facilities and attended “Chicken School.” By getting to see the impact rendering made firsthand, team members were indoctrinated from the inside out. Research guided a new brand essence, the creation of a new division name, an advertising campaign, and trade show experience. At the recent Aquaculture America show, attendance feedback was extremely positive.


Brand essence
Strategic messaging/positioning
Division rename
Advertising campaign
Tradeshow design and booth experience

Looking for Food Consumption? Click to view our Food Consumption case studies.

Reach out to Lee, our food productionteam leader, so we can learn moreabout your food production marketing needs.