When Tradition Meets Modernity

In a world that is changing and evolving by the minute, some traditional family run businesses find it difficult to choose between the integrity of their brand and adapting to modern trends. At Celtic, we say you don’t have to choose. When Marconi Foods wanted to breathe more life into their brand while staying true to its family roots, we helped develop this refresh and cultivated the perfect harmony of tradition and modernity. Celtic helped Marconi Foods find its new whimsical, family oriented brand evolution and a fresh perspective on how to leverage the social channels.

Social That Reigns Supreme

Developing a unique social voice for Marconi amplified awareness of the company’s product captain; giardiniera as well as defined the brand’s top position in the category. Our strategy was to first refresh the social account creative to bring forward the new aesthetic. Then our team created a ground swell of consumer participation by creating a user-submission contest. Top That invited giardiniera lovers to share self-produced videos, via Facebook, showcasing their most unique giadiniera applications. Through this contest Marconi experienced a 100% increase in impressions and reach, over 2,000 video views, and a 172% increase in engagement.

Be Our Guest

Compounding contest efforts, Celtic ideated, directed and produced three recipe videos showcasing three recipes. Color palettes, production style, tone all reflected the new brand tone. Distribution via social channels was strategically scheduled around peak holiday/football season to capitalize on entertaining and when most are searching online for appetizer and menu ideas.

Elements

Brand Guidelines
Social Media Design
Social Media Contests
Recipe Videos

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Reach out to Lee, our food consumptionteam leader, so we can learn moreabout your food marketing needs.