Launching a Product that Revolutionizes the Game

Efficiency is key to profitability in the drink service industry. Using this insight, Celtic helped spike product inquiries for the introduction of Omni-Rinse, a three-in-one bar tool rinsing system, by defining its operational benefits and customer impact. To drive understanding, we created convincing messaging and impactful images that resonated with key decision makers. Our strategy was to define Omni-Rinse as a "Rinsing Revolution,” educating audiences on how the system improves operational efficiency, which in turn increases drink sales and customer satisfaction.

Rinsing Matters

Marketing materials outlined the clear, measurable product benefits, including how
Omni-Rinse will revolutionize the drink-making process promoting a customer-centric mentality focused on selling more drinks. To support the product launch, Celtic created an advertising campaign, collateral and tradeshow experience.

Elements

Strategic planning
Field research
Brand positioning and message
Ad campaign
Tradeshow graphics
Collateral/sales materials
Press release and media outreach


Reach out to Lee, our food production
team leader, so we can learn more
about your food production marketing needs.