The SOOP Story

According to the Journal of Adolescent Health, children have few emotional and behavioral problems when there is a higher frequency of family meals. In the past 20 years, the frequency of family dinners has declined 33 percent with families eating together only 4.1 times a week. SOOP looks to remedy this situation. In a world of “grab as you go” fast food, SOOP is a gourmet-to-go drive-thru restaurant that provides home-style cooking made to take home and share.

Redefining Fast Food

To tell the SOOP story, Celtic focused on creating a cohesive brand with the mission to eat at home together. Simple and bright, SOOP’s logo is designed to stand out and be easily readable in passing. Warm colors were utilized to exhibit the homey feel of the brand and lifestyle shots of family honed in on the “eat at home together” messaging.

A Consumer-Focused App

On trend with other casual fast dining establishments, Celtic designed a competitive online ordering app. The SOOP app drives convenience with a preorder function and pickup to go concept. In-app aspects such as past orders, pickup timing down to the second, and a mutually beneficial loyalty program make for an easy-to-use app centered on making SOOP the best option for a quick and healthy family dinner.


Logo Design
Package Design
Outdoor Advertising
Social Media

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