Defining a Brand From the Inside Out

Brand evolution for Thompson Flanagan was based on foundational research. Talking with leadership, employees and customers provided unique insights about the organization’s DNA. The data unearthed key differentiators and the creation of a unique and compelling brand personality.

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Meaningful Brand Extension

The brand elements were designed to support the company’s deep expertise and proactive spirit. From internal training documentation to customer-facing communications, the new organizational tone immediately connected employees and customers in a singular brand personality. Distinguishing Thompson Flanagan from the competition included employee training and brand integration to create better internal consistency and external connections with customers. Leadership commitment to the brand mission provides the continuity long-term.

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Elements

Brand Essence
Tagline
Mood Board
Brand Standards


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