Celebrating Everyday Occasions

Lofthouse Cookies wanted to extend the average purchase from 1.5 to 2.5 times per year. Research proved that the “pink sugar cookies” were a birthday favorite, but the company offered a large selection of baked treats that would complement any celebration or season. The expanded cookie offerings crated an opportunity to increase customer engagement.

A Cookie for Every Season

The brand strategy focused on extending sales and creating images to put the cookies at home, connecting to mom’s interest in entertaining. Celtic created a digital environment that connects cookies to life events in an easy-to-navigate and visually appealing website. Regularly updated homepage sliders align with seasonal retail purchasing trends, helping the Lofthouse website illustrate exactly how the treats can “make every day festive.” The campaign was extended to social media via mom-friendly lifestyle posts that offer party planning tips and ways to help celebrate everyday life events. Celtic carries this theme through with a digital campaign focused on consumers as they plan their next party online.

Elements

Brand Strategy
Photography
Website
Social Media


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