From Google Analytics and Google Forms to Google Maps and Google Photos, there are very few aspects of the digital world that Google hasn’t entered in some capacity. Recently, the company has been working to improve and increase its marketing services for businesses, both large and small.
Google Data Studio is a free data visualization tool that allows you to view and organize your data into meaningful charts and graphs. Its functionality is different from Analytics, as it serves more as a place to save and present your most important metrics rather than a deep dive into numbers and statistics. The design allows you to cut through the clutter and focus on the specific data that really matters to your organization. So how do you know if Data Studio is the best choice for your organization? Ask yourself these 5 questions:
Are you familiar with Google Analytics? They key to understanding Data Studio is understanding Google Analytics (GA). The difficult part of setting up your dashboard won’t be setting up the design, it willl be creating sources and selecting/filtering metrics. If you’re already familiar with the nomenclature used in GA, you’ll have a much easier time transitioning this knowledge to Data Studio.
Does your organization already have robust Google Tag Manager and Google Analytics accounts? Data studio is only as powerful as the sources that you can plug into it. If you only recently started tracking metrics, you may find it difficult to fill your report with meaningful information. However, if you’re already tracking visits to your site, have goals set up, and are utilizing Tag Manager, you already have what you need to create a powerful Data Studio dashboard.
Do you know what metrics and data matter to your brand? This is likely a conversation to have before implementing Data Studio. The process of setting up your dashboards will be much easier if you already know the names and types of metrics you want to display. Take some time to discuss what you need to be checking regularly and which spell success for your organization.
Do you want to share digital data with those unfamiliar to it? Often times, metrics need to be shared with members of your organization who are less familiar with interpreting it. Data studio is a fantastic place to make big data easy to understand. The platform also gives you plenty of room to provide explanations and context so you can be sure everyone is viewing it in the same way.
Are you spending too much time analyzing metrics from different sources? If you feel like you’re spending way too much time combing through your digital analytics, social metrics, and email data, then it’s time to consolidate. Not only can you bring in Google data, but you can also connect to many of the other marketing services and platforms you already use. This way all of your metrics are in one place— saving you time and probably a lot of headaches.
Did you answer “yes” to any of these questions? If so, it’s probably time to check out Data Studio for yourself. Google even offers a training class to make sure you fully understand the platform, giving you helpful tips and tricks to make the most of your data.
From connecting your data and designing a template, to analysis and recommendations, Celtic is ready to handle your upgrade to Data Studio. Get in contact with us to see how we can help you take your data to the next level.
