It may feel overwhelming at first, but getting started with a Google Ads campaign can be one of the most profitable decisions your company ever makes.
Google Ads is a paid online advertising solution that businesses can utilize to promote their products and services on Google Search and other sites across the web. It allows companies to show their ads to the right people, in the right place and at the right time. Some of they key benefits include:
Hitting your targets
Google Ads gives you the ability to hone in and reach those most interested in your products and services by showing them relevant ads. There are a number of different options to choose from that can make your campaign even more targeted. A few examples include:
Keywords: Words or phrases relevant to your products and service. These are used to show your ads when customers search for those terms or visit relevant websites.
Age, location, and language: Google Ads allows you to choose the age, geographic location, and language of your customers.
Days, times, and frequency: Display your ads during certain hours of the day and days of the week.
Devices: From smartphones to computers and tablets. Google Ads allows you to adjust which devices your ads appear on and when.
Budget on your terms
With Google ads, you have full control over how and where you spend your money. There’s no minimum on how much you spend on your ads, and you decide how much you spend on each ad, day and month. The only time you pay is when someone clicks your ad.
Success you can track
You can monitor every aspect of your ad performance on Google Ads, from when a consumer clicks on your ad to when they clicked and went on to make a purchase. This invaluable information allows you to see where you’re getting engagement and where you’re not having success, enabling you to invest your money smarter. Other analytical data allows you to learn more about customer shopping habits and trends that can go a long way in boosting your sales.
Now that you’ve learned a few of the major benefits, it’s time to take the first step towards elevating your products and services. Getting started with a Google Ads campaign is as easy as choosing a product or service you’d like to focus on and partnering with a company who knows how to get the most out of Google Ads tools. Celtic’s team is here to help. Get in contact with us to see how we can help you take your data to the next level.
