Social media has upended the PR paradigm, opening up a public dialog between brands and their customers. This transformation brings new opportunities to manage the conversation and track perception in real time. Our dedicated PR/Social division blends solid experience in traditional PR with an unerring ear for using new media platforms to speak with audiences.
Celtic keeps the Ardent Mills website fresh and updated with relevant material, helping drive traffic to the site and enabling promotion of priority items. We utilize monthly analytics reports to track traffic statistics, and prioritize new topics.
Social media for business demands well-planned strategies to achieve the end goals of customer engagement and increased brand awareness. Central Life Sciences' Facebook and Twitter pages included a calendar of topics to coincide with trade shows, new product launches and seasonal insect activity. Policy guidelines for monitoring and responding to customer comments provided a roadmap for social engagement.
Celtic believes there is still an important place for traditional PR activities within an integrated campaign. For Avery Dennison, we were able to educate prospective customers about their new TrafficJet Print System with print and video case studies, testimonials and bylined thought leadership magazine articles.
When a devastating earthquake struck Haiti in 2010, NPH USA, which had orphanages in the region, needed to respond immediately and compassionately after two of their volunteers were killed in the disaster. The crisis manual Celtic had prepared prior to the incident became an invaluable resource, guiding twice daily press announcements, eblasts and other tactics. NPH USA was able to respond with transparency and honesty, reinforcing the integrity of the organization.