The Art of
Chemistry Marketing

The United States leads the world in creating and bringing new chemistry solutions to market. For chemistry marketers it’s a complicated business to introduce products to a variety of industry segments. The highly regulated arena poses distinct challenges to achieving communications success.

Jeremy Hogan, Chemistry Team Leader

First and foremost in a successful product launch is education. Simplifying key messages about complicated chemical formulations, their end use and their market impact is important to marketing acceptance. Setting the tone, differentiating the brand and defining the advantages allow audiences to grasp the offering.

Celtic’s Chemistry team creates integrated digital and advertising campaigns that provide that education and differentiation. Custom sales tools aid in advancing marketplace acceptance and thought leadership cements the chemical manufacturer’s place as the go-to expert. In today’s global chemical market, understandable and measureable content that resonates with customers will result in a memorable product introduction and widespread adoption.