The Reel Deal:
More Videos, Less Equipment

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is the third chapter in Celtic’s “Reel Deal” series dedicated to helping marketers tell their brand stories through compelling video.

When we first think of creating a brand video, the first thing that usually pops into our heads is a video shoot accompanied by a sometimes lengthy production schedule. And while traditional video shoots have a time and place, not all budgets or clients call for them. Luckily, we live in a time where we can create a captivating brand video without the camera, shot lists or film crew.

Adobe After Effects is one of the most robust visual effects, motion graphics and compositing applications on the market. It was developed primarily for the post-production process of filmmaking, but it’s also commonly used for creating custom graphics and animations from scratch. The latter has opened new doors when it comes to creating brand videos. Here are three reasons why companies should consider using Adobe After Effects or another comprehensive editing tool for video storytelling.

  1. Stand Out: In the oversaturated world of video marketing, it’s often difficult to separate yourself from the pack. With Adobe After Effects, you can quickly rise above the mundane with eye-catching animations, stunning visuals effects and a unique brand story that couldn’t be told through a traditional video shoot.
  2. Flex Your Creative Muscles: Giving your creative team a blank canvas to work with should feel like Christmas morning for the majority of them. And by allowing them to make videos from scratch with an advanced editing tool, you’re letting them do what they do best: CREATE. This type of creative freedom usually leads to the best work.
  3. Expand Your Capabilities: Programs like Adobe After Effects are incredibly deep applications with countless avenues to explore for content creation. By investing some time into just a few of these avenues, you’ll quickly realize how many new possibilities are at your company’s fingertips. Versatility is the name of the game in today’s digital landscape, and there are many great applications to choose from

Celtic Chicago most recently utilized one of these video editing tools to create a video for National Equity fund, presenting their annual report in a creative way. This video did what a traditional PowerPoint presentation could not, utilizing unique animations and effects to showcase the company’s success.