LifeTrek Fuels Customer/Agent Conversations

Celtic’s research analysis was the foundation for development of the LifeTrek website. This online planning tool helped educate consumers, generating a PDF they could discuss with their agent, supporting a consultative approach for the Allstate Financial products sales process.

Ardent Mills

Shaping a New Identity in the Digital Space

When prominent players merged to create the largest milling company in the U.S., Celtic created a digital experience to educate current customers and engage new opportunities. Our responsive website design helped launch a pragmatic venture ready to shape the future.

Athene Insurance

Closing the Sale on a Tough-to-Sell Product

Targeting independent insurance agents and brokers needing marketing support for this complicated sale, Athene's Benefit 10 campaign provided powerful materials to guide the sales conversation.

Avery Dennison

Elevating Evocative

Utilizing evocative imagery and compelling copy to frame the importance of Avery Dennison's innovative products, this global campaign elevated the Reflectives Division from product features to key benefits, across tactics including video, collateral, advertising and trade show experience.

Career Education Corporation

Simple Interface Designed to Drive Enrollment

Converting prospective students into enrollees was a key challenge for American InterContinental University. A new web-based tool helped advisors walk prospects through the process, motivating them forward with a personalized PDF action plan.

Central Garden & Pet

Zodiac Spot On Builds Brand Awareness

Celtic's campaign for Zodiac Spot On flea and tick products targeted pet owners during high infestation seasons. Part educational and part promotional, this integrated program helped deliver product choice through innovative packaging, while creating national brand and product awareness.

Central Life Sciences

Brand Overhaul Refreshed Corporate Image

Celtic helped this innovative umbrella organization update their brand to accommodate a growing portfolio of trusted products. Beginning with a mood board, and introducing a new tagline — “Science That Matters”— we established new brand standards to guide development of their website and collateral moving forward.


Talking Grains Speak to Infestation

In creating this fun but serious campaign, powerful images showcased the damage grain bugs inflict. The impact of these images, along with compelling messaging, created chatter in an otherwise reserved market.

Eastcastle Place

Multi-Generational Appeal

Understanding that decisions about senior living often involve both seniors and their adult children, Celtic’s campaign for Eastcastle Place provided separate, audience-specific messaging: targeting seniors with the appeal of luxury independent living; and educating their children to help them recognize potential signs of dementia in their elderly parents.


Conveying Innovation to an Untapped Market

To introduce Flexco's conveyor belt maintenance tools to the food processing industry, Celtic developed this targeted campaign around keeping their "company lifeline" moving, a theme that spoke to production engineers. The audience-specific landng page was delivered with an industry-focused marketing strategy, and made it easy to find information.

Illinois Student Assistance Commission

College Illinois Campaign Yields Brag-worthy Numbers

Celtic created this integrated campaign, using a mascot-driven jingle from the iconic “School House Rock,” to educate parents on the advantages of investing in a prepaid college tuition plan while their children were still young. Our efforts helped the program achieve over 7,000 contracts in its first year.

Land O' Lakes

Dealer Kits Aid Sales Across the Food Chain

When the end user is several layers down the distribution chain, promoting the benefits of your product requires a comprehensive plan of action. Celtic's multi-touch POP marketing kit, filled with a broad assortment of branded sales tools for customer education and product promotion, helped cattle-feed distributors sell our client's fly-control feed additive to their customers.

Mead Paper

Campaign Targets Referendum Votes

Celtic's poignant “Firmly Planted in the Future” campaign for Mead Paper featured children to represent the sustainable forestry initiative. Created to influence referendum votes in state legislatures, this integrated campaign made its national TV debut during the opening ceremonies of the Winter Olympics. Post-launch focus groups proved the campaign’s success in educating citizens, as did favorable referendum votes in three targeted state legislatures.

Mercy Housing

Bringing "Home Is" to Life

Using a blend of facts and storytelling, the Mercy Housing campaign solicited commitments from corporate partners and large retailers, amping up donations for this nationwide nonprofit that helps homeless families forge new beginnings.


Children's Appeal Fuels Fundraising

NPH USA supports Nuestros Pequeños Hermanos’ homes raising orphaned, abandoned, and disadvantaged children in Latin America and the Caribbean. Giving donors a closer connection to the lives of these children inspired at fundraising at events and beyond.

National Retail & Restaurant Defense Association

New Brand Results in New Members

Celtic created a new brand for NRRDA—the National Restaurant and Retail Defense Association—to reenergize the association. A targeted direct mail and eblast campaign proved successful in doubling membership.


By-the-Bug Package Offers Simplified Choices

Celtic created new packaging for the entire PreStrike line, making it easier for consumers to quickly establish the target insect. Our simplified naming convention and sleek look allowed the line to be sold as a professional formula pest control products.

ShamROCK Chicago

ShamROCK Chicago Gains Momentum

This annual event, a grass-roots guerilla marketing campaign to help promote Chicago tourism, expanded its reach in 2015 through Celtic's robust social campaign, including a Snapcastr selfie component. Traditional PR efforts yielded a prominent and timely placement in the Chicago Tribune.

Signature Bank

Fresh, Friendly Campaign Differentiates Personality

The Signature Bank campaign injected warmth and personality into the bank's image. While Signature was already known for its business acumen and commercial services, their updated website and fresh ad campaign helped communicate their service-first attitude in a friendly and unexpectedly playful style.

Starbar Products

Putting the Spotlight on Customer Education

This multichannel campaign, with significant focus on product advertising, POP and “how-to” videos, was geared toward demonstrating appropriate application techniques to achieve better results and improve customer satisfaction.

TreeHouse Foods

Not Just for Birthdays

Lofthouse Cookies, a quiet grocery shelf staple in grocery stores, wanted to focus on expanding the events their target consumer audience -Moms- purchased cookies.

Vancive Medical Technologies

Promoting Innovative Wound Care Product to a Global Audience

Vancive Medical Technologies, a division of Avery Dennison, engaged Celtic to develop promotional materials — including display graphics, mailers, ads and handouts — for a series of international trade shows.

Veterinary Products Laboratories

Playful About Serious Protection

Celtic's “Close the Gap” campaign for Veterinary Products Laboratories encouraged veterinarians to drive sales of Vet-Kem professional flea and tick premise products and improve their bottom line. Our lightly humorous approach lent itself well to a complementary consumer-facing point-of-purchase promotion that helped build awareness.


Capitalizing on Expanded Opportunities

An expansion of the Zoëcon product line offered an opportunity to rebrand the division and educate pest control professionals about the newly acquired categories of insect control. By focusing on issues and solutions, Celtic helped Zoëcon speak to their audience in a more meaningful way.